Himel has bagged the Global Brand Awards at an annual event held by Global Brands Magazine, an international publication headquartered in the UK.

Himel won the award for the ‘Most Reliable Value-Engineered Electrical Products Brand, MENA’.

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Speaking on the success, Global Head, Himel Shrinivas Chebbi, said the company was evaluated based on its global footprint, value-engineering, and reliability, all critical metrics in the world of electrical products.

The Head of Marketing and Communication, Vibha Thusu, further noted: “At Himel, our marketing strategies, underpinned at all times by the vision of reliability and affordability, aim to push the perceived limitations of cost-efficient electrical products. Through extensive on-ground and online marketing initiatives, involving multichannel customer engagement, and nudging conversations around the need for safer electrical products, we have been able to establish our brand as a thought leader in the value engineering space.”

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