The number of Nigerians making seven-figure or more in naira revenue from YouTube has increased by 60 per cent year-on-year according to the firm.
The firm disclosed this while announcing its 2023 Black Voice Fund winners. It stated that there are now over 650 Nigerian YouTube channels with over 100,000 subscribers, with 35 channels having over one million subscribers.
The statistics further revealed Nigeria’s dominance as South Africa and Kenya only had 300 and 400 channels respectively. It said, “In Nigeria, the percentage of YouTube channels making seven figures or more in revenue (Naira) is up over 60 per cent, y-o-y.
“In Nigeria, over 650 channels have over 100,000 subscribers, an increase of over 50 per cent year over year. In Nigeria, 35 channels have over one million subscribers, an increase of 50 per cent, y-o-y. Over 75 per cent of watch time on content produced by channels in Nigeria comes from outside of Nigeria.”
According to the firm, the number of Kenyan channels making seven figures or more in revenue rose by over 60 per cent, while South African channels making six figures or more in revenue (ZAR) rose by over 40 per cent.
To further deepen its expansion effort on the continent, the firm announced its 2023 #YouTubeBlack Voices comprising of 15 Nigerians, 15 South Africans, and 10 Kenyan creators.
According to YouTube, these creators would receive $20,000 and $50,000 as seed funding, dedicated partner support for six months and have the opportunity to participate in programmes spread out across the year.
The Managing Director, Emerging Markets, YouTube EMEA, Alex Okosi, said, “We are excited about the creators, musical artists and producers from Africa joining others from across the world in the 2023 #YouTubeBlack Voices Fund.
“The initiative is dedicated to equipping up-and-coming black creators and artists with the resources to succeed on our platform. We are seriously interested in the growth of the creative community in Africa. For the creators, artists, songwriters and producers that will be joining this third cohort, we will go beyond the initial training to measure our success with them over a long-term period, thereby ensuring that they achieve sustained success.”
According to the firm, the forty creators from Sub-Saharan Africa will form part of its 135 #YouTubeBlack Voices creators selected globally. It added that it intended to invest in over 500 creators and artists from across the world to support, grow, and fund their channels and content development through the #YouTubeBlack Voices Fund over the next few years.